Every year has a rhythm. The first quarter is about ambition. The second is about execution. The third is about adjustment. But the fourth quarter is where reputations are made or lost.
Q4 is not just the end of a calendar year. It is the final mile of a marathon, when tired teams either stumble or find the focus to finish strong. How you close out the year shapes how you start the next one - with momentum, or with a backlog.
As I step into my first Q4 as CEO of Vitruvi, this rhythm is front of mind. Like many of you, I feel the weight of year-end priorities: customers counting on projects to finish, teams balancing heavy workloads, and stakeholders looking for proof of progress. It is a season that tests focus and clarity.
I see Q4 as a moment of truth. Shorter days, tighter budgets, and competing demands make it easy to get lost in the scramble. Yet this is also the moment when clarity of planning, visibility of progress, and alignment of teams matter most. The organizations that finish strong are not the ones who try to do everything. They are the ones who know exactly what will move the needle before the calendar turns.
For me, the final mile is about leadership. It is about giving teams the tools, the visibility, and the confidence to finish with purpose. At Vitruvi, that is the role we play for our customers. We help them align crews, maximize equipment, and keep every project on track when it matters most.
The last 90 days are never just about finishing. They are about shaping the next 365. A strong finish creates confidence, trust, and momentum that carry into the new year. That is what I want for our customers, our partners, and our own team.
The final mile matters. Let’s make it count.
Gerry Spoor
CEO, Vitruvi